Marketing Products Guidelines

MARKETING PRODUCTS GUIDELINES

Frequently Asked Questions

  • What kind of files can I upload?

    Standard Orders

    PDF, EPS, AI, PSD, TIF, TIFF, JPEG, JPG
    PDF is highly recommended.

    We prefer that you send PDF and EPS files with outlined fonts. These files are easier to handle and will likely speed up your turn-around. Remember to remove all crop marks and flatten your files before uploading.

    Large Format Orders

    PDF, EPS, AI, PSD, TIF, TIFF, JPEG, JPG
    PDF is highly recommended.

    We prefer that you send PDF files with outlined fonts. These files are easier to handle and will likely speed up your turn-around. Remember to remove all crop marks and flatten your files before uploading.

  • What resolution should my files be?

    Most files will require 300 dpi resolution for all elements within artwork. Large format prints have special  resolution and scaling options see the large format FAQ.

  • Can I submit a front and back in the same file?

    No. Our systems are specifically set up to process one side at a time, and this requires that each side of a job must be on a separate file.

    Not separating files will cause delays and you might have to send the files again. Remember to separate the pages of your .pdf files as well.

  • What color mode should my files be?

    If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job.

    You should always start and finish your designs in CMYK color mode.

  • How can I avoid transparency issues?

    Never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK and flatten before sending.

  • How should I set up my bleed and crop marks?

    Bleed must extend further than the cut line. Please keep all text and anything you do not want cutoff at least .125″ away from the cut line.

    Do not include crop marks in the files you submit to us. 

    Often times, your artwork itself is set-up correctly – however, when you save as PDF – your PDF file will only output the size you have in your document set-up. To ensure your bleed is always acknowledged, you must include the bleed on your artboard in addition to the actual size of your finished size desired. i.e. If you order a 24″ x 18″ PVC sign, your artwork with bleed (.5″ on all sides) and document set-up both should actually be 25″ x 19″.

    Banners: If ordering hems, leave a 2-inch safe zone on all sides. Expect to lose between 1/8 inch to 2 inches per side with banners.

    Flags: Leave a 2-inch safe zone on all sides and the pole pocket area.


    BLEED REQUIREMENTS

    Product

    Bleed (All Sides)

    Business Cards
    Marketing Products

    0.125 inches

    Booklets
    Presentation Folders

    0.25 inches

    Coroplast
    PVC
    Foamcore
    Car Magnets
    Banner Stands
    Large Posters
    Polyester Banners
    Flags

    .5 inches

    Loose Banners
    Rolled Canvas
    Tote Bags

    No Bleed

    Mounted Canvas

    2 inches 

     

  • What is rich black and how can I get it?

    Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like

    We recommend using
    C 60 M 40 Y 40 K 100
    This will give you a deep, dark, rich black.

    Want to learn more? We’ve written a great article on this subject. 

  • What is the standard round corner radius?

    We offer 1/4″ and 1/8″ radius round corners on some products.

  • What is overprint, and how can it ruin my file?

    Overprint is used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files.

    The colors from a top layer set to overprint might mix with the colors from the background. Unexpected results may occur if you have accidentally set certain objects to overprint. Always check logos and other artwork before submitting.

  • How can I make sure my blues do not come out purple?

    When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.

    Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.

    EXAMPLE: C-100 M-70 Y-0 K-0

  • How should I set up my file for spot gloss and foil?

    When creating a job with a mask file, i.e., Spot UV or Foil, you must include a mask template file along with the regular full-color file. The mask template file is used to show where the UV or Foil will be placed.

    Use 100% K to indicate where you would like the UV. White will indicate no UV.

     

Labels

  • What are the specifications of the available Roll Label stocks?

    Semi-Gloss Paper – 55lb, 3.2mil

    Semi-Gloss Paper is a budget-friendly solution that doesn’t sacrifice quality for economy. Semi-Gloss Paper stock has a permanent adhesive that sticks well to a variety of surfaces. It is not resistant to oil or water and is recommended for indoor use only.

    White BOPP – 2.3mil

    White BOPP is made of Glossy White Biaxially Oriented Polypropylene with a permanent adhesive that sticks well to a variety of surfaces. White BOPP is oil and water resistant but we only recommended it for indoor use.

    Clear BOPP – 2.3mil

    Clear BOPP is made of Glossy Clear Biaxially Oriented Polypropylene with a permanent adhesive that sticks well to a variety of surfaces. BOPP is oil and water resistant but we only recommended it for indoor use. We offer white ink as a 5th color.

    Eggshell Felt – 70lb, 6.3mil

    70lb Eggshell Felt features a distinct texture, high opacity, and excellent ink holdout. This facestock also contains 30% post-consumer waste content making it an excellent choice for eco-friendly applications. It is manufactured with wet strength properties to increase performance in moist environments. These are not recommended for outdoor use.

    Bright Silver Metallic – 2mil

    Bright Silver Metallic comes standard in a 2mil thickness. Offering excellent tear strength and opacity, these mirror-like labels are heat and chemical resistant and are suitable for application on a variety of surfaces. We recommend them for indoor use. We offer white ink as a 5th color.

  • Label Roll Specifications

  • Are Roll Labels safe for Food Packaging?

    Our Roll Labels are suitable for use with food products only when an intervening layer of FDA approved food contact material is used. It is the responsibility of our customers or the end-user to ensure that use of the products conforms to the relevant FDA regulations.

  • What lamination options are available for Roll Labels?

    For some substrates, we offer either a 1.0 mil clear silk overlaminate or a 1.0 mil clear gloss overlaminate.

  • Can Roll Labels be written on?

    Semi-Gloss without lamination and Eggshell Felt can easily be written on with a ball point pen. Permanent markers work on all substrates and on laminated roll labels, if allowed to fully dry. You may not be able to write on roll labels with gel, ink or other types of pens, nor can you write with pencil. It is recommended that you test your specific application.

  • Will my dispenser work with your Roll Labels?

    All of our Roll Labels have a 3″ core and an outer diameter of up to 6″. This will fit most hand-applied dispensers – please check the specifications of the dispenser prior to purchase if you’ll be using our Roll Labels with any other dispenser.

  • How do I set up my Roll Label file and what are the bleed requirements?

    The bleed and safety line measurements are different to other products so we highly recommend requesting one of our templates by emailing us. Total bleed is 0.125″ out from the cut line and total safety is 0.125″ inside the cut line. Please ensure that the size of your artwork is the same size as the roll label that you are ordering and that it includes the correct amount of bleed. If your uploaded artwork is smaller than the required size it will not print correctly.

  • How do I set up white ink on Clear and Bright Metallic Silver roll labels?

    With Clear Labels, you have the option to use white ink as your base color so your prints can be opaque in some areas and transparent in others. With Bright Metallic Silver, white ink will hide the foil material to make solid colors.

    Similar to Spot UV masks, White Mask files are separate from your artwork files and Black color indicates where the white ink will print.

    Make sure to create your mask file the same size as your color art file. This will prevent alignment issues during printing.

    Note: White Masks must be made in vector form as shapes and be saved as EPS or PDF.

    Use vector paths/shapes to create black color areas that will indicate where the white ink base will go. The rest of the area will represent the Metallic or Transparent label stock.

    Here is a sample of a printed clear label with white ink. First how the artwork and white mask files look like, then the result from these files:

    ARTWORK FILE

    MASK FILE

    RESULT

Booklets

  • How do I set up a Booklet?

    Booklets are a little more complex to design, for best results please use our booklet TEMPLATES.

    Here are rules to follow when creating your Booklets:
    • Page counts start on the cover as page 1, inside cover as page 2 and so on.
    • Total bleed is .25” and total Safety is .5”. For example, an 8.5×11 booklet with bleed should be 8.75×11.25 total. This allows us to set up your crossovers properly.
    • Only single pages will be accepted. NO readers OR printers spreads.
    • We prefer a multipage PDF but single page files are also ok.

    Crossovers
    Crossovers are common in booklets and require extra attention. A Crossover is an image, text or other graphic elements that goes from one page to another. Keep text and important images away from the crossover area.

    Designers must pay close attention to the crossover design and make sure it is as seamless as possible on the finished piece. Also, do not use text or thin lines as crossovers. Big pictures work best.

    Note: Due to the nature of saddle stitch binding, crossovers may not line up 100% on the final booklet.

    Artwork completed in Indesign or other layout software as spreads or facing pages must be saved out as single page PDFs. When creating your design, keep this in mind especially when doing crossovers.

     

  • What binding options are available for booklets?

    Saddle stitching is a booklet binding process that secures loose printed, folded and nested pages with two or three wire staples down the middle of the fold, which becomes the spine. Binding with saddle-stitching creates booklets that can be opened up flat. The binding method is a good binding option for booklets with a relatively low page count.