Branding Style Guides from Around The World

This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to all things print and design. When you need complete uniformity in style and formatting for all your branded materials, i.e., marketing, letterheads and packaging, your best tool is a branding style guide or identity design guide or a style guide or… well, call it what you want.
 
The Executionist but it best, explaining “A brand style guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.”

Enough of the geek talk, take a look for yourself at this list of branding style guides from around the world. We’ve highlighted some of our favorites, which are particularly meticulous.
 

1. Adobe corporate brand guidelines (PDF)
2. Alberta corporate identity manual
3. Android brand guidelines
4. Apple identity guidelines (PDF)
5. Argento brand identity and style guide (PDF)
6. Barbican identity guidelines (old)
7. Bath Spa University brand guidelines
8. Berkeley brand identity
9. Best Buy brand identity
10. Boston University brand identity standards
11. Boy Scouts of America brand identity guide (PDF)
12. British Council brand website (registration required)
13. British Rail corporate identity manual
14. Canadian National Railway Company visual identity guidelines (PDF)
15. Carnegie Mellon brand guidelines
16. Channel 4 identity style guides
17. Christopher Doyle identity guidelines
18. Cisco logo usage and guidelines
19. Code for America website style guide
20. Columbia University visual identity (PDF)
21. Cornell University brand book
22. Dropbox logos and branding
23. Duke University style guide
24. easyGroup brand manual (PDF)
25. Edinburgh Council brand guidelines (PDF)
26. Esso Imperial Oil quick reference guide (PDF)
27. Facebook brand assets
28. Good Technology brand identity guide
29. Google visual assets guidelines
30. GOV.UK elements
31. Haas School of Business style guide
32. Heineken visual identity
33. IEEE brand identity guidelines
34. Jamie Oliver FRV brand guidelines
35. Kew Royal Botanic Gardens brand guidelines
36. Liberty University brand identity policy
37. Lloyd’s brand guidelines (PDF)
38. Macmillan identity guide
39. MailChimp brand assets
40. MasterCard brand center
41. Microsoft corporate logo guidelines
42. Mississauga’s Brand Story
43. Mozilla Firefox branding
44. NAMI identity guidelines
45. NASA graphics standards manual (mid 1970s)
46. National University of Singapore identity
47. New York University identity and style guide
48. New York City Transit Authority identity and style guide
49. NHS brand guidelines
50. NYU-Poly identity style guide
51. Ohio State University brand guidelines
52. Ohio University brand standards
53. Oregon State University brand identity guidelines
54. Pacific University brand standards (PDF)
55. Pearson brand guidelines (PDF)
56. Penguin logo guidelines
57. Princeton University graphic identity
58. PRSA guidelines & logos
59. Redfern brand identity guidelines (PDF)
60. Saint Mary-of-the-Woods College style guide
61. Santa brand book
62. Sapo (PDF, in Portuguese)
63. Skype brand book
64. The Beano Comic brand guidelines (PDF)
65. The Scout Association brand guidelines (PDF)
66. The University of Texas brand guidelines
67. Twitter brand assets and guidelines
68. Uber brand guide
69. Ubuntu brand guidelines
70. University of Arkansas style guides and logos
71. University of California brand guidelines
72. University of Cambridge identity guidelines
73. University of East Anglia brand identity guidelines (PDF)
74. University of Louisville brand
75. University of Northern Colorado identity style guide (PDF)
76. University of Wisconsin-Madison brand identity guidelines
77. Vanderbilt University graphic standards
78. Vimeo brand guidelines
79. Virginia Tech identity standards
80. Walmart brand center
81. WordPress logos and graphics
82. Yale University identity
83. Yelp styleguide