In May of 2009 Revolution Magazine in collaboration with i-level, crunched the numbers to reveal the 100 most mentioned brands on Twitter. To no surprise only 5 of the top 10 brands actually have Twitter accounts of their own. As a matter of fact, less than half the names on the list have actually jumped on the Twitter bandwagon, undoubtedly a statement of powerful brands.
You don’t need a Twitter account to get mentioned (in Apple’s case) 512,110 times on Twitter. This brings to life the realization that brands live inside consumers not the company.
How many can really tell the difference in consumer value between FedEx and UPS? It doesn’t really matter, FedEx has more than 3 times as many mentions than UPS. That’s 3 times more chances of being remembered, and that’s because they had 3 times more people that wanted to talk about them.